Մարքեթինգ

Marketing Foundations & Customer Thinking

• Marketing ecosystem today
• How AI is changing marketing
• Core frameworks: 4Ps, SWOT, STP
• Customer personas & segmentation
• Buyer journey & marketing funnels
• Behavioral psychology in marketing
• Research & critical thinking

Content Marketing & Content Repurposing Systems

• Content marketing strategy
• Topical vs evergreen content
• Content intent & search intent
• Storytelling in marketing
• Creative brief development

Content Repurposing Systems

• Blog article
• LinkedIn post
• Email newsletter
• Twitter/X thread
• Short-form video
• AI for ideation
• AI content editing
• AI video scripting
• Social media algorithms
• Community building fundamentals

SEO, AEO & AI Search Optimization

Social Media & Community Growth

• Social platform algorithms
• Platforms strategies
• UGC strategy
• Creator-driven growth
• Ambassador programs
• Shareable content mechanics
• Product growth loops
• Referral systems
• Trend detection
• Rapid-response marketing
• Campaign structures
• Budgeting & bidding strategies
• Google Ads
• Meta Ads
• Tiktok Ads
• LinkedIn Ads
• Youtube Ads
• Performance Max
• AI creative generation
• Automated bidding systems

Website, UX & Conversion Foundations

• Website structure & core pages
• Landing page architecture
• UX/UI basics
• Conversion-focused design
• Website optimization fundamentals

CRM & Lifecycle Email Marketing

• Email marketing fundamentals
• Customer lifecycle marketing
• Email automation systems
• Segmentation & personalization
• Lifecycle campaigns
• Email copywriting & testing

Conversion Rate Optimization (CRO)

• Signup flow optimization
• Onboarding optimization
• Paywall design & pricing page optimization
• Upgrade screen optimization
• Activation metrics
• Time-to-value
• Freemium growth models
• Product growth loops
• In-product marketing
• Viral loops
• Conversion psychology
• Landing page optimization
• Above-the-fold optimization
• CTA design
• Growth experiments
• A/B testing
• Multivariate testing
• Growth hypothesis frameworks

Advanced Advertising & Performance Optimization

• Remarketing systems
• Lookalike audiences
• Display & video campaigns
• Campaign optimization
• Performance dashboards
• Budget forecasting
• Media planning

Marketing Automation & AI Workflows

• Make.com
• Zapier
• n8n
• Lead routing
• Content publishing
• Automated reporting
• Trend detection
• Creative generation
• Programmatic content systems

Analytics & Growth Metrics

• GA4 setup
• UTM parameter
• Event tracking
• UTM parameter
• AI-assisted analytics
• Campaign performance dashboards
• ROI
• CAC
• CLV
• Retention metrics
• Credits consumed
• Value-first funnel
• Retention via usage frequency
• Paid AI usage metrics
• Usage-based retention
• AI product funnels

Go-To-Market (GTM) Strategy

• Product launch planning
• GTM frameworks
• Product Hunt launches
• Press releases
• Cross-functional collaboration
• Working with product teams
• Working with design teams
• Working with engineering teams
• Legal considerations

Brand Strategy & Competitive Positioning

• Brand positioning
• Brand messaging
• Storytelling frameworks
• Competitive analysis
• Market positioning
• Digital audits

• 1–3 year marketing strategy planning
• International market entry
• Marketing team structures
• Leading marketing teams
• Crisis management
• Negotiation skills
• Public speaking for marketers

Remote Career & Freelancing Module

• LinkedIn optimization
• Building a portfolio without experience
• Freelancing platforms
• Remote job search strategies
• CV for international companies
• Interview preparation
• Pricing & client communication
• Personal branding

Final Capstone Project

• Students complete a realistic product launch simulation