Picsart Academy
Courses
For CompaniesAlumniContact us
Courses
For CompaniesAlumniContact us

Contact Info

+374 43 477447[email protected]Azatutyan Avenue, 24/17 E Plaza Building
Working HoursMon - Fri 10:00-19:00

Courses

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Marketing

This is the step that takes you closer to your dreams

Course details

7-8 months
2-3 days a week, 1.5-2 hours each lesson
79.000 AMD / month

A satisfied customer is the best business strategy of all

Timeline

Introductory interview

We get to know you, you get to know us. We discuss your goals and expectations.

Informational meeting

By attending the information session, you’ll learn all the details about the program and have the opportunity to ask your questions.

The road to success

Projects → Exams → Certificate → Work → Career →

Application

One step - and your journey begins.

Slack Onboarding

You sign up for the Slack platform, join your group, and get to know the professors.

First lesson

Your true transformation begins here.

Application

One step - and your journey begins.

Introductory interview

We get to know you, you get to know us. We discuss your goals and expectations.

Slack Onboarding

You sign up for the Slack platform, join your group, and get to know the professors.

Informational meeting

By attending the information session, you’ll learn all the details about the program and have the opportunity to ask your questions.

First lesson

Your true transformation begins here.

The road to success

Projects → Exams → Certificate → Work → Career →

Course Structure

Marketing Foundations & Customer Thinking

  • Marketing ecosystem today
  • How AI is changing marketing
  • Core frameworks: 4Ps, SWOT, STP
  • Customer personas & segmentation
  • Buyer journey & marketing funnels
  • Behavioral psychology in marketing
  • Research & critical thinking

Content Marketing & Content Repurposing Systems

  • Content marketing strategy
  • Topical vs evergreen content
  • Content intent & search intent
  • Storytelling in marketing
  • Creative brief developmentt

Content Repurposing Systems

  • Blog article
  • LinkedIn post
  • Email newsletter
  • Twitter/X thread
  • Short-form video
  • AI for ideation
  • AI content editing
  • AI video scripting
  • Social media algorithms
  • Community building fundamentals

SEO, AEO & AI Search Optimization

Social Media & Community Growth

  • Social platform algorithms
  • Platforms strategies
  • UGC strategy
  • Creator-driven growth
  • Ambassador programs
  • Shareable content mechanics
  • Product growth loops
  • Referral systems
  • Trend detection
  • Rapid-response marketing
  • Campaign structures
  • Budgeting & bidding strategies
  • Google Ads
  • Meta Ads
  • Tiktok Ads
  • LinkedIn Ads
  • Youtube Ads
  • Performance Max
  • AI creative generation
  • Automated bidding systems

Website, UX & Conversion Foundations

  • Website structure & core pages
  • Landing page architecture
  • UX/UI basics
  • Conversion-focused design
  • Website optimization fundamentals

CRM & Lifecycle Email Marketing

  • Email marketing fundamentals
  • Customer lifecycle marketing
  • Email automation systems
  • Segmentation & personalization
  • Lifecycle campaigns
  • Email copywriting & testing

Conversion Rate Optimization (CRO)

  • Signup flow optimization
  • Onboarding optimization
  • Paywall design & pricing page optimization
  • Upgrade screen optimization
  • Activation metrics
  • Time-to-value
  • Freemium growth models
  • Product growth loops
  • In-product marketing
  • Viral loops
  • Conversion psychology
  • Landing page optimization
  • Above-the-fold optimization
  • Cta design
  • Growth experiments
  • A/B testing
  • Multivariate testing
  • Growth hypothesis frameworks

Advanced Advertising & Performance Optimization

  • Remarketing systems
  • Lookalike audiences
  • Display & video campaigns
  • Campaign optimization
  • Performance dashboards
  • Budget forecasting
  • Media planning

Marketing Automation & AI Workflows

  • Make.com
  • Zapier
  • n8n
  • Lead routing
  • Content publishing
  • Automated reporting
  • Trend detection
  • Creative generation
  • Programmatic content systems

Analytics & Growth Metrics

  • GA4 setup
  • UTM parameter
  • Event tracking
  • UTM parameter
  • AI-assisted analytics
  • Campaign performance dashboards
  • ROI
  • CAC
  • CLV
  • Retention metrics
  • Credits consumed
  • Value-first funnel
  • Retention via usage frequency
  • Paid AI usage metrics
  • Usage-based retention
  • AI product funnels

Go-To-Market (GTM) Strategy

  • Product launch planning
  • GTM frameworks
  • Product Hunt launches
  • Press releases
  • Cross-functional collaboration
  • Working with product teams
  • Working with design teams
  • Working with engineering teams
  • Legal considerations

Brand Strategy & Competitive Positioning

  • Brand positioning
  • Brand messaging
  • Storytelling frameworks
  • Competitive analysis
  • Market positioning
  • Digital audits
  • 1–3 year marketing strategy planning
  • International market entry
  • Marketing team structures
  • Leading marketing teams
  • Crisis management
  • Negotiation skills
  • Public speaking for marketers

Remote Career & Freelancing Module

  • LinkedIn optimization
  • Building a portfolio without experience
  • Freelancing platforms
  • Remote job search strategies
  • CV for international companies
  • Interview preparation
  • Pricing & client communication
  • Personal branding

Final Capstone Project

  • Students complete a realistic product launch simulation

Advantages

Discover what makes our courses unique and how they can help you achieve your goals.

Courses taught by leading professionals in the field

Work on real projects

Up-to-date curriculum

Career Support

Well-Equipped Work Area; access to the Academy’s workspaces, computers and library

Each lesson is video recorded and provided to the students

Instructors

Marketing
Tatev  Kishoyan

Tatev Kishoyan

LinkedIn
Digital Marketing & Demand Generation Specialist

Marketing is psychology in motion. It all starts in the brain.

ZAPTEST AI
Syuniq Mkrtchyan

Syuniq Mkrtchyan

LinkedIn
Math Lecturer
Picsart Academy
Armen Marjinyan

Armen Marjinyan

LinkedIn
Computer Science Faculty Lead and Lecturer
ACT college
Edgar Stepanyan

Edgar Stepanyan

LinkedIn
Graphic Designer

Graphic Design is a continuous practice.

Picsart Academy
Edith  Jerejyan

Edith Jerejyan

LinkedIn
Special Projects Senior Specialist

Mastering English means gaining the power to share your ideas with the world.

Picsart
Levon  Mezhlumyan

Levon Mezhlumyan

LinkedIn
C++ Lecturer
Picsart Academy
Vardan Grigoryan

Vardan Grigoryan

LinkedIn
Software Engineer

Become a Dragon Slayer

Picsart Academy

FAQ

No, payments are made on a monthly basis. The course requires a monthly payment of 79,000 AMD with a prepayment option.

No prior knowledge or experience is required. Our course is designed for beginners starting with the fundamentals.

No, there is no entrance exam. You simply fill out the application form via the “Apply Now” section on our website, select your preferred interview date and time, and then come to the Academy for your interview at the scheduled time.

If you do not have a personal computer, you can use the Academy’s computers.

All classes are recorded and made available to students. If you miss a class, you can catch up by watching the recorded session.