Picsart Academy
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Courses
For CompaniesAlumniContact us

Contact Info

+374 43 477447[email protected]Azatutyan Avenue, 24/17 E Plaza Building
Working HoursMon - Fri 10:00-19:00

Courses

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Sales

This is the step that takes you closer to your dreams

Course details

9 months
2 days a week, 1.5-2 hours each lesson
79.000 AMD / month

Sell the problem you solve, not the product

Timeline

Introductory interview

We get to know you, you get to know us. We discuss your goals and expectations.

Informational meeting

By attending the information session, you’ll learn all the details about the program and have the opportunity to ask your questions.

The road to success

Projects → Exams → Certificate → Work → Career →

Application

One step - and your journey begins.

Slack Onboarding

You sign up for the Slack platform, join your group, and get to know the professors.

First lesson

Your true transformation begins here.

Application

One step - and your journey begins.

Introductory interview

We get to know you, you get to know us. We discuss your goals and expectations.

Slack Onboarding

You sign up for the Slack platform, join your group, and get to know the professors.

Informational meeting

By attending the information session, you’ll learn all the details about the program and have the opportunity to ask your questions.

First lesson

Your true transformation begins here.

The road to success

Projects → Exams → Certificate → Work → Career →

Course Structure

Sales Mindset & Basics

  • What does selling actually mean?
  • Sales vs Marketing
  • Difference between B2B vs B2C sales
  • Modern Sales Roles (Advisor vs Seller)
  • Buying Psychology
  • Pain vs Desire drivers

Communication & Influence

  • Power of listening
  • Powerful Questioning Techniques
  • Building trust with clients
  • Storytelling in Sales
  • Structuring a business conversation

Prospecting & Lead Generation

  • Ideal Customer Profile (ICP)
  • Market Segmentation
  • Lead Generation Channels
  • LinkedIn Prospecting
  • Cold e-mail / Cold call basics

Discovery & Needs Analysis

  • Discovery Call Structure
  • Pain Identification
  • MEDDIC / BANT frameworks
  • Business case building

Objections & Closing

  • Objection psychology
  • Price objections
  • Competitor objections
  • Hesitation objections
  • Closing techniques

AI as a Tool in Modern Sales Process

  • The role of AI in the modern sales process
  • What tasks can be optimized with AI?
  • Customer research with AI
  • Prospect analysis
  • Writing outreach messages with AI
  • Preparing for sales meetings
  • Generating discovery questions
  • AI for follow-ups and summaries

Fintech Ecosystem

  • Payment ecosystem overview
  • Issuer vs Acquirer vs PSP
  • QR payments
  • Payment gateways
  • Digital wallets
  • Fintech Customer Journey

SaaS & Digital Product Sales

  • SaaS business model
  • Subscription pricing
  • ARR / MRR
  • CAC / LTV
  • Upsell / Cross-sell strategy

Regulation & Risk Awareness in Fintech Sales

  • AML basics
  • KYC processes
  • Compliance positioning in sales

Enterprise Sales Strategy

  • Long sales cycles
  • Multi-stakeholder deals
  • Account mapping
  • Decision maker identification
  • Procurement process

Negotiation & Sales Management

  • Negotiation frameworks
  • Pricing strategy
  • CRM pipeline management
  • Sales forecasting
  • Performance metrics

Advantages

Discover what makes our courses unique and how they can help you achieve your goals.

Courses taught by leading professionals in the field

Work on real projects

Up-to-date curriculum

Career support

Well-Equipped Work Area; access to the Academy’s workspaces, computers and library

Each lesson is video recorded and provided to the students

Instructors

Sales
Ellen  Gabrielyan

Ellen Gabrielyan

LinkedIn
Senior Sales Specialist

Trust closes deals.

Evocabank
Tatev  Kishoyan

Tatev Kishoyan

LinkedIn
Digital Marketing & Demand Generation Specialist

Marketing is psychology in motion. It all starts in the brain.

ZAPTEST AI
Syuniq Mkrtchyan

Syuniq Mkrtchyan

LinkedIn
Math Lecturer
Picsart Academy
Armen Marjinyan

Armen Marjinyan

LinkedIn
Computer Science Faculty Lead and Lecturer
ACT college
Edith  Jerejyan

Edith Jerejyan

LinkedIn
Special Projects Senior Specialist

Mastering English means gaining the power to share your ideas with the world.

Picsart
Levon  Mezhlumyan

Levon Mezhlumyan

LinkedIn
C++ Lecturer
Picsart Academy
Vardan Grigoryan

Vardan Grigoryan

LinkedIn
Software Engineer

Become a Dragon Slayer

Picsart Academy

FAQ

No, payments are made on a monthly basis. The course requires a monthly payment of 79,000 AMD with a prepayment option.

No prior knowledge or experience is required. Our course is designed for beginners starting with the fundamentals.

No, there is no entrance exam. You simply fill out the application form via the “Apply Now” section on our website, select your preferred interview date and time, and then come to the Academy for your interview at the scheduled time.

If you do not have a personal computer, you can use the Academy’s computers.

All classes are recorded and made available to students. If you miss a class, you can catch up by watching the recorded session.